Senior Analyst, Digital Marketing - SEO & AI Optimization
Multiple Cities, India
3 - 6 yrs
We are looking for a Lead Digital Marketing professional to drive QBurst’s internal marketing initiatives across digital channels. The ideal candidate will own the strategy, planning, execution, and optimization of campaigns across digital channels to strengthen brand visibility and lead generation. The role requires strong hands-on expertise in SEM, SEO, and social media management along with the ability to collaborate effectively with multiple internal stakeholders.
Locations
India - Koratty,
India - Noida
Responsibilities
- Implement on-page SEO, AEO, and GEO best practices including metadata optimization, header structuring, content hierarchy, and internal linking
- Conduct keyword research and mapping to support content planning and ongoing optimization
- Perform in-depth competitor analysis to identify ranking opportunities, keyword gaps, content strategies, and SERP patterns
- Conduct comprehensive website audits and provide recommendations on opportunities
- Coordinate with developers to ensure technical recommendations are understood, prioritized, and implemented correctly
- Validate SEO requirements during website updates, new feature releases, and CMS changes
- Track and analyze organic performance using GA4, Google Search Console, Semrush, Ahrefs, Looker Studio, and other enterprise tools
- Prepare structured, actionable reports highlighting insights, trends, issues, and optimization opportunities
- Support link-building initiatives, track backlink profiles, and help maintain link quality
- Identify opportunities for brand mentions and content outreach
- Work closely with content, development, design, and marketing teams to ensure seamless execution of SEO tasks
- Communicate findings and recommendations clearly to internal stakeholders
- Stay updated on algorithm changes, SERP updates, internet marketing industry trends, and evolving SEO practices
- Experiment with new optimization methods, tools, and techniques to enhance organic performance
Requirements
- 3 - 6 years of hands-on SEO experience across technical, on-page, and off-page activities
- Strong understanding of SEO fundamentals, ranking factors, and organic search behavior
- Experience using SEO and analytics tools such as Google Analytics 4, Google Search Console, SEMrush, Ahrefs, and Screaming Frog
- Experience working with CMS platforms such as WordPress, Strapi, or similar
- Proficiency in AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) concepts
- Strong analytical and problem-solving abilities with a data-driven mindset
- Ability to learn and adapt quickly to new tools, technologies, and evolving SEO methodologies
- Ability to manage multiple tasks, prioritize effectively, and meet deadlines
- Strong communication skills for coordinating with cross-functional teams
- Keen attention to detail, quality, and accuracy in execution