Senior Analyst, Digital Marketing - Braze
Multiple Cities, India
3 - 6 yrs
Locations
India - Trivandrum,
India - Cochin,
India - Calicut,
India - Koratty,
India - Bangalore,
India - Noida
Responsibilities
- Design and implement customer journeys and campaigns within Braze and different MA platforms (email, push, in-app, SMS, etc.)
- Translate business and marketing goals into effective automation workflows
- Configure audience segmentation, personalization logic, and event-based triggers
- Collaborate with data, design, and content teams to ensure campaign accuracy and delivery.
- Support basic integrations between Braze and other marketing tools or data systems
- Perform campaign testing, QA, and performance monitoring
- Troubleshoot delivery, segmentation, and data flow issues in collaboration with senior team members
- Document solutions and provide platform support during releases
- Stay updated with the latest trends in marketing automation, personalization, and AI-driven engagement
Requirements
- 3–6 years of hands-on experience in Marketing Automation and Customer Engagement platforms
- At least 2+ years working on Braze (must have)
- Familiarity with tools such as Salesforce Marketing Cloud, Adobe Campaign, Marketo, or HubSpot is an advantage
- Working knowledge of JavaScript, HTML, SQL, or JSON for basic scripting and troubleshooting
- Understanding of REST APIs and webhooks (conceptual or basic hands-on)
- Platform certifications in marketing automation tools are preferred