Senior Analyst, Digital Marketing - SFMC

Responsibilities

• Design and implement customer journeys and campaigns within SFMC and different MA platforms (email, push, in-app, SMS, etc.)
• Build automations in SFMC using Automation Studio, Journey Builder, Email Studio, Contact Builder
• Configure audience segmentation, personalization logic, and event-based triggers
• Create and optimize SQL queries, data extensions, segmentation logic, and data transformations
• Integrate SFMC with external systems through APIs, SFTP workflows, and custom data pipelines
• Conduct quality checks for content, audience, and automation logic before deployments
• Troubleshoot delivery, segmentation, and data flow issues in collaboration with senior team members
• Document solutions and provide platform support during releases
• Generate performance reports and provide insights to improve campaign effectiveness
• Stay updated with the latest trends in marketing automation, personalization, and AI-driven engagement

Requirements

• 3–6 years of hands-on experience in Marketing Automation and Customer Engagement platforms
• At least 2+ years working on SFMC (must have)
• Familiarity with tools such as Adobe Campaign, Marketo, Braze or HubSpot is an advantage
• Working knowledge of AMPScript,JavaScript, HTML, SQL, or SSJS for basic scripting and troubleshooting
• Knowledge of APIs, REST/SOAP integrations, and SFTP-based data flows
• Build responsive marketing emails using SFMC platform’s drag-and-drop email editor and customize layouts, sections, and reusable content blocks
• SQL knowledge for data queries, segmentation, and data extension management
• Experience integrating marketing automation with CRM and other systems via API / FTP
• Configure and manage Email channel settings in SAP or other messaging platforms, including sender profiles, domains, reply-to addresses, and authentication settings (SPF, DKIM, DMARC)
• Platform certifications in marketing automation tools are preferred.